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Once upon a time, people bought millions of calendars each year, used them, and threw them away. This went on for a while. Trees shed leaves with sadness.

One day, a small publishing house began creating unique calendars using materials and production values equal to the very finest prints in all the land. They hoped that folks would think twice before discarding them. Next, pages were designed with perforations, like giant postcards that detached easily, and would fit standard frames to suit any taste.

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